Interviews with customers, experts, allies, partners, and experts on your subject matter can help build credibility, educate and engage a customer base. One lower-cost alternative (or supplement) to a suite of videos or written articles is the audio podcast.
Listen to (or read accompanying article or transcript):
Celebrated author and speaker Malcom Gladwell: Why Leadership Requires Humility
The Safety Episode As a self-appointed ‘Safety Bear’ with my own supersuit and a passion for first aid and life jackets, this was a favourite.
Professor Mike Rother on The Opportunity to be Wrong
CEO of the Thedacare Center for Healthcare Value, Dr. John Touissant.
Hear Colleen Abdullah, CEO of Wide Open West on breaking new ground in customer service.