Short Shots of Information
Email and social media campaigns must engage your audience, and that means providing relevant, informative content. Highly educated, high-tech audiences mean you need to reach with information and influence with […]
The Birth of a Winery
Created pro bono to help launch 3 Dog Winery in Prince Edward County, Ontario with a Kickstarter campaign, shooting this video make for a fun, quick weekend in the country. […]
Protected: Gala Event Video: Profiling Leaders in Business and the Arts
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MANUFACTURING EXCELLENCE VIDEO
The Association of Manufacturing Excellence (AME) is a not-for-profit group of dedicated business leaders working to promote excellence in manufacturing and healthcare through the latest in continuous improvement practices. It has been […]
IMPROVING HEALTHCARE: Excerpt from It Takes a Team Video
Dr. Pauline Pariser of the Taddle Creek Family Health Team and the University Health Network in Toronto developed a cutting-edge, collaborative approach to treating patients with complex conditions. She gathers […]
VOICE OF THE CUSTOMER: A powerful tool to drive revenue
Watching and hearing enthusiastic, passionate customers talk about how conference attendance fundamentally change their business is a powerful marketing tool. The AME used these videos in email campaigns (see email […]
The Opportunity to be Wrong
Interviewing Mike Rother of the University of Michigan was a true pleasure because he is one of those who like to surprise the business community. It may be his time […]
View from the Harbour: The Metis
Toronto’s waterfront is under development. It’s exciting. We even have fancy new beach parasols. More importantly, the Toronto Port Authority is almost finished the new tunnel to Billy Bishop, where 2 million passengers arrived […]
Business Profile: Price Industries
I wrote this feature profile, Relentless Innovation, for the AME conference magazine, in advance of Gerry Price’s speech at the AME conference. It profiles how Price, CEO of Price Industries, has […]
Revitalizing Manufacturing in North America
Looking for cost-effective ways to influence a business audience? Let like speak to like: put plain-speaking business leaders in front of their colleagues. Interviews were shot in Chicago, and then […]
FACTUAL PERSUASION: LASTING IMPACT
I was commissioned to find companies in Canada who participated in the Innovation Insights program and found bottom-line improvement from that participation. One-part dabase mining, one-part interviews and approval by […]
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