Video and audio offer the opportunity for deep engagement and profound knowledge transfer. Yet often they go unseen or unheard. I believe the key is to put you and representatives of your audience at the forefront with authentic, primarily unscripted content. In other words, a true journalistic approach. Skip canned music and tacky corporate voiceovers – they belong to the past. Engage with your audience on camera, and new, potential clients, customers or allies will want to join in the conversation.

[Click to see sample videos.]

Even a one-day shoot can yield a mini-suite of video content. By building a series of shorter, inter-related videos you can profile a range of topics, clients or customers, and release the content in staged outreach campaigns. You can also bankroll b-roll for public relations work (reporters and your PR experts will love you for this).

How, when, and where we employ video, and audio podcasts, and related teasters, gifs, reels and animated gifs in social media is continually evolving. I can help craft re-usable content and become a partner as you fit it into your overall strategy. As a sophisticated interviewer and experienced leader of multi-disciplinary projects, I believe I offer a new perspective on how to create interesting content, and I’d like to chat with you about what you want to achieve. Who do you want to motivate? How can we challenge, excite, inform or influence your audience? What’s a less expensive way to achieve the same results? What is most important to your viewer/reader/listener?

Audio

Click to listen to sample podcasts

Audio podcasts are an excellent companion piece, or an even more affordable alternative to creating compelling content. One telephone interview can yield a feature profile, podcast on your website. Supplement that with backgrounders, or a series, and you can run a content-driven email or social media campaigns over the course of weeks or months.