The 30-second elevator pitch
I love to dive into a complex topic and emerge with the key nuggets of information that your audience wants and needs to know to do their job better. Then, we select the best path to reach, inform and influence your audiences. The medium – online video, feature article, press release, white paper – may change, but it is always about selecting and presenting the right facts in the simplest way possible. That’s how we reach, inform, and persuade people to shift their thinking and adopt new practices.
I led creative teams at business-to-business communications and marketing agencies, corporations and the federal government. In 2000, I struck out on my own, writing, managing and producing projects for associations, most often experts in engineering, science, the law, public policy and related topics that demand clarity about complex topics. I partner with a network of like-minded colleagues in the visual arts and with agencies who require a specialized focus on words or video. For smaller projects, I work solo, shooting my own video, recording audio. At the age of ten I started practising the art of photography with my first 35 mm camera and I take journalistic quality photos and video to accompany the written word (some say it’s one thousand times more efficient, but scribes sometimes beg to differ.)
I’d welcome the opportunity to hear what you want to communicate to the important people in your world.
The Association for Manufacturing Excellence, Bridgewater Systems, The Canadian Manufacturers and Exporters, Export Development Canada, Capital Health, Larsen Hinge, the Railway Association of Canada, the Ottawa Public Library, EFOS, Newbridge Networks, the North-South Institute, Indian and Northern Affairs Canada, Solace Systems, Taddle Creek Family Health Team and more.