I wrote this feature profile, Relentless Innovation, for the AME conference magazine, in advance of Gerry Price’s speech at the AME conference. It profiles how Price, CEO of Price Industries, has kept the key elements of his business in Winnipeg while expanding sales and manufacturing facilities into the U.S. Despite an increasingly competitive marketplace, and the 2008 recession, Price has invested in R&D, increased market share, now running a privately held company of 2100 employees from Canadian headquarters. Impressive stuff, as his Price’s vision for success.

This is a case where promotion in the B2B market works best when you present the hard cold facts on ROI and growth…
Price: Relentless Innovation