Watching and hearing enthusiastic, passionate customers talk about how conference attendance fundamentally change their business is a powerful marketing tool. The AME used these videos in email campaigns (see email sample at left) on social media, at events, on large display monitors and as signature lines by conference allies and champions to drive interest, traffic and registration at their international conference. Over 2300 people attended the Chicago conference in 2012, exceeding their targets, in part due to this campaign.
Each year, the AME continues to build on their bank of videos, with new customer and keynote speaker videos in the works to drive registration at the Toronto 2013 conference. Here is one of the 21 customer videos used to profile how people find value in the conference: Luke Faulstick of DJO.